In a spectacular display of cultural revitalization and preservation, Egypt stunned the world with her Golden Parade. The royal procession rivaled those of centuries past in extravagance and the awe it left in its wake.
A Night to Remember
The official transference of 22 mummies, 18 pharaohs and four queens from The Egyptian museum in heart of Cairo to the next nucleus of Egyptian history and culture, The National Museum of Egyptian Civilization. This momentous event came to being after a year long preparation in which the efforts of key individuals led to an unparalleled display which captivated millions across the globe. The colossal effort behind the scenes owe its thanks to several companies and individuals.
People of the Parade
The phenomenal production by Kokoro Agency heads Production Designer and Art Director Mohamed Attia and partner Shady Ezz, oversaw the process to ensure the visually distinct nature of the Golden Parade.
Following the event Mohamed Attia stated “The happiness and pride of the people come from how we as Egyptians are capable..
That we’re capable of meeting the international standard, with it being accomplished yesterday before the eyes of every Egyptian and the world.” This substantial work stands as an example of Egyptian creativity and attention to detail which Shady Ezz remarked “after a year and a half worth of preparation, I’m delighted with the domestic and international reception”.
Having successfully captured the grandiosity and awe inspiring spectacle of the Ancient Egyptians Kokoro and everyone involved in the production of the Parade; all of this forged work that has earned the pride of Egyptians everywhere.
The visual journey that was embarked upon by every viewer who witnessed the parade was one guided by the hand of DOP and Director Mazen El Motagawel. Responsible for the vision of the event, his efforts ensured a spectacle that offered viewers a unique glimpse into the past, which he says “will never be repeated in a lifetime”.
Through intricate rehearsals and preparation, he ensured that every second that was viewed on air deserved to be cemented in the minds and hearts of Egyptians. The parade necessitated a delicate touch and a carefully orchestrated sequence of events; which presented substantial challenges which required an unmatched creativity to ensure such a vision comes to fruition. He stated that “the lighting design was extremely technically demanding regarding how to manage lighting on such a grand scale, especially the coordination between the parade and the visual elements”.
Mazen El Motagawel’s work was complemented by Ahmed El Morsi’s remarkable directing and filming the retelling of ancient Egyptian history by prominent Egyptian actors as well as the official anthem by the acclaimed artist Mohamed Mounir. All theses elements came together to mark a new chapter in modern Egyptian history in which it solidifies its identity. One that embraces the legacy of its past and its optimistic path towards achieving its potential.